Professor Homburg again named Global No. 2 for Marketing Research Productivity

Kategorie: Research LS Homburg

Professor Homburg retained his spot as the second most published author worldwide in the 2017 Marketing Research Productivity List of the American Marketing Association (AMA). The AMA is the worldwide leading scientific community in Marketing. The most recent ranking tracks top individual contributors to leading Marketing Journals between 2008 and 2017 (see full ranking). Moreover, Prof. Homburg is the single most published author from outside of North America, and the number five worldwide, when it comes to contributions to all Premier Marketing Journals (see full ranking)

These results underline the efforts taken by our chair to focus on high-quality marketing research, which is highly valued by the international marketing community.

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