Welcome to the Homepage of the Business-to-Business Marketing, Sales & Pricing Chair of Prof. Dr. Dr. h.c. mult. Christian Homburg

The chair of Business-to-Business Marketing, Sales & Pricing of Prof. Dr. Dr. h.c. mult. Christian Homburg focusses on a variety of topics from the area of Marketing and Sales. These topics include but are not limited to marketoriented management, pricing, customer relationship management and the optimization of new product development.

The following pages hold information for students, businesses and give insights to our current research activities. Thanks for your showing interest in our chair.


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Marketing Literature by Prof. Dr. Dr. h.c. mult. Christian Homburg

 
 

Address

Chair of Business-to-Business Marketing, Sales & Pricing
Prof. Dr. Dr. h.c. mult. Christian Homburg
L5,1
D-68131 Mannheim
Germany