Welcome to the Homepage of the Business-to-Business Marketing, Sales & Pricing Chair of Prof. Dr. Dr. h.c. mult. Christian Homburg
The chair of Business-to-Business Marketing, Sales & Pricing of Prof. Dr. Dr. h.c. mult. Christian Homburg focusses on a variety of topics from the area of Marketing and Sales. These topics include but are not limited to marketoriented management, pricing, customer relationship management and the optimization of new product development.
The exam inspection of the second exam in MKT 520 will take place on September 30th in L5,1. Please...
Wolltet Ihr schon immer mal wissen wie man mit Hilfe von Marketing aus einer Brand eine Mega Brand...
You can find the slides of our Information Session about Marketing in the Master here.
Chair of Business-to-Business Marketing, Sales & Pricing
Prof. Dr. Dr. h.c. mult. Christian Homburg